Sustainability is only sustainable if all of its aspects of the daily food supply chain are considered and respected. Through optimized logistics and accurate demand and order forecasting, food waste can be avoided before it begins. But this requires data, accurate and reliable data.
Fighting food waste may not lead to safety risks. Already today we know many food borne diseases. Relying on your smell and taste alone may have severe effects on your health, if the product is contaminated with salmonella or listeria. If we want to improve the sustainability of our food system, we need to start with our safety and quality assurance processes.
That why we created FreshIndex:
A connected system to assess the true quality, safety and shelf-life of food.
The idea is becoming real
Since CEO Matthias introduced the Fresh Index project to 300 investors and experts (see video), an exciting journey has started.
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